My Professional Work

A concept-driven motion project developed from the first idea to the final frame, combining storyboarding, graphic design, animation, and visual storytelling. Creative direction and visual design shaped the look and movement, using typography, transitions, and dynamic elements to give the piece its own personality. Built to turn a storyboarded concept into a moving visual experience that feels alive, expressive, and impossible to ignore.

A brand identity concept focused on reimagining Goodwill as more than a thrift store—creating a welcoming space centered around second chances, learning, and community. The rebrand explores a warmer, more approachable visual identity through color, typography, and messaging, while connecting the experience of donating, shopping, and learning under one cohesive brand.

A passion project created from concept to final presentation, with creative direction, graphic design, and photography led throughout the publication. Inspired by the everyday atmosphere and characters found within a liquor store, the magazine transforms familiar surroundings into a visual story through photography, typography, layout, and art direction. Each spread reflects a different perspective, creating an intimate and playful look at the people, objects, and moments that bring the space to life.

My background in art history allows me to dig deeper into concept art by drawing inspiration from historical movements, symbolism, and classical techniques. I use these influences to make more intentional artistic choices, creating clever visual narratives through composition, color, and imagery. By combining historical references with imaginative ideas, I develop concepts that feel both visually distinctive and rich in meaning.

Jumbo screen visuals created for a live DJ set, designed to capture the energy, personality, and excitement of the night. The graphics were shaped around the music and live atmosphere, using expressive typography, motion, and bold visual elements to complement the DJ’s performance and connect with the crowd. The result was a lively visual experience that helped make the event feel immersive, personal, and memorable.

Event photography documenting key moments, guest experiences, and the atmosphere of events hosted at Diamond Bar Golf Course. Captured candid interactions, event details, and venue highlights to create a polished visual record for promotional use. Photographs were edited and prepared for digital marketing, website features, and social media in collaboration with the course’s media coordinators.

This is a wide-ranging branding and packaging work, focused on building a distinctive visual presence across multiple products and campaigns. Developed product labels, packaging, apparel, promotional graphics, and digital content while maintaining a consistent brand identity. The work extended across website graphics, social media, email campaigns, posters, flyers, and other marketing materials, creating a cohesive experience across both physical and digital spaces.

Welcome to the whimsical world of vintage-inspired illustrations, playful characters, and nostalgic charm. InkToonz brings original artwork to life through bold vector graphics and imaginative designs, blending the magic of classic animation with a modern, collectible feel. Every creation is a little escape into a world where quirky characters have personality, everyday objects become keepsakes, and a touch of cartoon magic makes everything more fun!